Pragmatic Analysis of (Im)politeness in the USA Presidential Speeches in Pre- and Post-Election Campaign

الملخص

This study aims at investigating linguistically from a pragmatic perspective the (im)politeness of political speeches of the  US presidential campaign . There is relatively little literature tackles the shift from politeness to impoliteness or vice versa in the political speeches before and after the election camping. This study tries to shed light on these linguistic shifts between politeness and impoliteness in the political speeches in accordance with particular pragmatic theory. Leech's principle of politeness is the pragmatic theory that is used to analyze these data of the current study. The data are taken from different election campaign by different presidents like Doland Trump and Joe Biden. The extracts chosen are analyzed in detail so as to find out the shift from politeness to impoliteness or vice versa in the speeches committed by the politicians. This study ends with some conclusions that show the politicians' language has a considerable change before and after election concerning one issue, this shift in their speeches refers to the fact that politician always go after their benefits.